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Companies invest in developing interactive solutions because they perceive value in it, whether to save money or earn new revenue. The value is never to play with the technology or to create visual interfaces in order to win awards. Value is in enhancing the corporate brand, in advertising company services and products, to reduce cost of redundant processes – ultimately the goal is in making/saving money outside of traditional channels. The end-user solution is an important internal/external face of the company. Therefore the quality of the interface and the way that users perceive it should be of paramount importance to the organization responsible for the management and development of the solution.
Requirements:
- Pages do not turn up unexpectedly without the necessary validation in place
- The quality of the information being processed is of the required style, uses required terminology, is written at the appropriate level, and is correct and complete
- New content will enhance the user experience and help users achieve their tasks
- The layout and the visual design of pages is consistent and of the required quality
- Information is classified correctly and fits into an overall information architecture
- The site/application reflects and enhances the company brand, supports the business goals, and fulfills the user goals and expectations of the target audience
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